Champagne and Eclairs - Here I Come!!!
I just got a phone call from Max. He is in Soho at our new Shop at Maison Bertaux with one of the builders finishing up for the opening day tomorrow. He must be as nervous as I am anticipating the launch cause he just rang to tell me what records to play at the party tomorrow night.

On the way home the other night I visited the Shop at Maison B and couldn’t believe the transformation when I stop and think how the shop looked last time I visited it! Paul Long and his boys have been working non-stop!!


Everybody has been working so hard to get this shop open. Pippa has been on the phone ordering building materials, getting phone lines connected and searching for new staff. Mark at Eley Kishimoto has had his team in Brixton delivering wood and wallpaper and printing the cake boxes we will use for packaging. The doily logo for Shop at Maison Bertaux was also designed especially by Wak. Michelle at Maison Bertaux, the famous Soho Patisserie, is still serving her customers with all of us running under her skirts. Every time I see Max he is covered in sawdust or plaster… Who said working in fashion was a glamorous life?!

In the last week, I have been working furiously on the Shop at Maison Bertaux website and booking in all the stock from Eley Kishimoto that was delivered – so many fantastic things. I always get a bit excited when there is new stock! And new boy, Chris, he has been covering our other shop The World According To… on Brewer Street, listening to either The Pogues or Morrissey at any available opportunity. Chris is from the REAL O.C. in the USA and is totally covered in tattoos.


Check out the wallpaper and printed wood we are using - all from Eley Kishimoto!

So the party is tomorrow night! Monday 18th September from 6pm to 9pm with cakes and champagne. Nicky and Louise from Village Press who do all our press, came into The World According To… on Friday and picked up some Eley Kishimoto frocks to wear to the party. Louise picked up a vintage Stag and Roses print dress that made her look like she was out of Virgin Suicides and Nicky left with a orange and yellow floral silk number that looked fab with her A.P.C. shoes. Speaking of A.P.C. – the girls freaked when they realised that we were also carrying the full A.P.C. range and not just the jeans. We even have some of the exclusive piece that the A.P.C. store is not selling. Louise couldn’t resist one of the red checked smock dresses.
All that is left for me to do now is pick my records and decide what I am going to wear to the party!!! I’m super super excited!!!
xx Emma

On the way home the other night I visited the Shop at Maison B and couldn’t believe the transformation when I stop and think how the shop looked last time I visited it! Paul Long and his boys have been working non-stop!!


Everybody has been working so hard to get this shop open. Pippa has been on the phone ordering building materials, getting phone lines connected and searching for new staff. Mark at Eley Kishimoto has had his team in Brixton delivering wood and wallpaper and printing the cake boxes we will use for packaging. The doily logo for Shop at Maison Bertaux was also designed especially by Wak. Michelle at Maison Bertaux, the famous Soho Patisserie, is still serving her customers with all of us running under her skirts. Every time I see Max he is covered in sawdust or plaster… Who said working in fashion was a glamorous life?!

In the last week, I have been working furiously on the Shop at Maison Bertaux website and booking in all the stock from Eley Kishimoto that was delivered – so many fantastic things. I always get a bit excited when there is new stock! And new boy, Chris, he has been covering our other shop The World According To… on Brewer Street, listening to either The Pogues or Morrissey at any available opportunity. Chris is from the REAL O.C. in the USA and is totally covered in tattoos.


Check out the wallpaper and printed wood we are using - all from Eley Kishimoto!

So the party is tomorrow night! Monday 18th September from 6pm to 9pm with cakes and champagne. Nicky and Louise from Village Press who do all our press, came into The World According To… on Friday and picked up some Eley Kishimoto frocks to wear to the party. Louise picked up a vintage Stag and Roses print dress that made her look like she was out of Virgin Suicides and Nicky left with a orange and yellow floral silk number that looked fab with her A.P.C. shoes. Speaking of A.P.C. – the girls freaked when they realised that we were also carrying the full A.P.C. range and not just the jeans. We even have some of the exclusive piece that the A.P.C. store is not selling. Louise couldn’t resist one of the red checked smock dresses.
All that is left for me to do now is pick my records and decide what I am going to wear to the party!!! I’m super super excited!!!
xx Emma
Labels: A.P.C., Eley Kishimoto, Shop at Maison Bertaux, Sonia by Sonia Rykiel, The World According To..., Village Press













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